Smart Grid Speak
While the electric utility industry has entered into its most innovative period in nearly a hundred years, the initial roll out of the Smart Grid has been less than successful from a customer engagement perspective. Throughout the country, there are notable examples of extreme customer confusion often resulting in anger.
Enter, Smart Grid Speak. Smart Grid Speak is the marketing arm of Theorem Geo and geared toward helping the entire Smart Grid ecosystem better connect with its customers. Positioning the end-user benefits of the Smart Grid is a key component of any successful implementation. Theorem Geo brings a new perspective to these challenges, as we are the first industry consulting firm to create an integrated marketing agency to support these efforts.
Smart Grid Speak is run by a passionate leadership team with over 50 years of marketing success in the Hi Tech and Energy space. Due to the unique challenges associated with Smart Grid customer engagement, Theorem Geo has chosen to separately brand the practice. Please visit SmartGridSpeak.com for more information regarding this exciting new service.
